Startup Executive Summary Template. Transform your executive summary into an investor document with this template. It acts as a one-page pitch that serves as your company profile on investor platforms. You can repurpose this template and save it as a PDF summary memo to. Feb 14, 2018 While the format of an executive summary will differ depending on the document that it is supposed to serve as an overview for, the basic template for an executive summary will include the pointers that have already been discussed above. The following is an executive summary template.
How to Write an Executive Summary That Gets Your Business Plan Read
An executive summary of a business plan is an overview. Its purpose is to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming content.
Think of the executive summary as an advance organizer for the reader. Above all else, it must be clear and concise. But it also has to entice the reader to read the rest of the business plan.
This is why the executive summary is often called the most important part of the business plan. If it doesn’t capture the reader's attention, the plan will be set aside unread - a disaster if you've written your business plan as part of an attempt to get money to start your new business. (Getting startup money is not the only reason to write a business plan; there are other just-as-important reasons.)
Because it is an overview of the entire plan, it is common to write the executive summary last (and writing it last can make it much easier).
What Information Goes in an Executive Summary?
The information you need to include varies somewhat depending on whether your business is a startup or an established business.
For a startup business typically one of the main goals of the business plan is to convince banks, angel investors, or venture capitalists to invest in your business by providing startup capital in the form of debt or equity financing. In order to do so you will have to provide a solid case for your business idea which makes your executive summary all the more important. A typical executive summary for a startup company includes the following sections:
For established businesses the executive summary typically includes information about achievements, growth plans, etc. A typical executive summary outline for an established business includes:
What Is An Executive SummaryHow Do I Write an Executive Summary of a Business Plan?
Start by following the list above and writing one to two sentences about each topic (depending on whether your business is a startup or an established business). No more!
The Easy Way of Writing One
Having trouble getting started? The easiest way of writing the executive summary is to review your business plan and take a summary sentence or two from each of the business plan sections you’ve already written.
If you compare the list above to the sections outlined in the Business Plan Outline, you’ll see that this could work very well.
Then finish your business plan’s executive summary with a clinching closing sentence or two that answers the reader’s question, “Why is this a winning business?”
For example, an executive summary for a pet-sitting business might conclude: “The loving on-site professional care that Pet Grandma will provide is sure to appeal to both cat and dog owners throughout the West Vancouver area.”
(You may find it useful to read the entire Pet Grandma executive summary example before you write your own.)
Tips for Writing the Business Plan’s Executive Summary
How To Write An Executive Summary For A Report Template
Ornette coleman free jazz. Remember, the executive summary will be the first thing your readers read. If it's poorly written, it will also be the last thing they read, as they set the rest of your business plan aside unread.
Template On How To Write An Executive Summary![]()
In the simplest of terms, an executive summary is an overview of an official document. It serves as an insight into the document, but in briefer terms than the original document. An executive summary is used mostly while writing and submitting a business plan. An executive summary has to be written well enough to entice the reader to read the entire business plan that he has been presented with. In a world where time is becoming the scarcest commodity ever, it is important that the executive summary does the job of a business plan and convinces your reader to give your business a chance.
The main purpose of writing an executive summary is to create a concise and precise summary of a document for a reader of the same. It is also important to know what purpose you are writing the summary for. Do you wish to study and then write an executive summary for a research paper or is it the executive summary for the proposal of a business plan? If you wish to learn how to write an executive summary, then the following pointers may serve as effective guidelines.
How To Write An Executive Summary For A Proposal Example
While the format of an executive summary will differ depending on the document that it is supposed to serve as an overview for, the basic template for an executive summary will include the pointers that have already been discussed above. The following is an executive summary template for a business plan.
► Introduction: This paragraph will include an insight into the company, its name, location, its history, and its success till date. ► Product/Service: As is self-explanatory, this paragraph will expand on the product that the business sells or the services that it provides. ►Target Audience: This paragraph (supplemented by data) will give a logical explanation of who the target group is and why they have been chosen. ► Competitive Edge: Here is where you can explain how siding with your business can give the reader of your business plan an edge over the rest of the competition by citing specific facts that keeps you ahead of the pack. ► Aim: The goals and objectives of the business need to be specifically cited in the summary. It is important that you mention what the long term objective of the company is and that too in specific number of years. ► Management: This paragraph will mention the names of the managing body of the company. If the company is a corporation, then this would include the name of the President, Vice Presidents, and the key shareholders of the company. ► Finances: This paragraph will include the sales projections for the year and the sales of the past years (if applicable). Also what is the investment plan for the business and what is the investment of the owners and shareholders.
Given below is an example of an executive summary for a spa that will serve as an effective template for writing your business plan.
Espa is a new upmarket day spa located in Orange County, California. Primarily a day spa, we offer treatment rooms that are enriched with the best spa linen and equipment available. We have specialists who are well versed and trained in different styles of massages including Hot Stone massage, Swedish massage, Hot Oil massages, and several other therapeutic techniques. We also offer full body packs, facial treatments, skin peeling treatments, anti-aging techniques, and treatments. We also specialize in hair treatments and services such as cutting, styling, and coloring. We offer an overall package with all the essential services for the relaxation of our client. This business plan will highlight our progress till the day of the launch of the spa and follow up with what we know our projection will look like in the next five years. The purpose of the plan is to secure funding and finance necessary for a great launch for Espa. Our target clientèle includes women in the age group of 20 - 60 who have the means and the inclination to try out the services we provide and who want to look and feel good about themselves. They know what they want and value good products and services for appropriate expenses. Our edge lies in the fact that we offer a complete package for all types of treatments from head to toe and are in fact the only spa in the area to offer the same. Our location is another advantage as the spa is to be located in the vicinity of several upmarket residential neighborhoods. Also the owner of our spa is a well established name in the industry and has to her credit several successful spas in several cities in the country. A professional organization, we have trained individuals who work with us and have several years of experience in the industry. Our long term aim is to expand the line of treatments we offer to match up with the changes in the industry and also to transform ourselves from just a day spa to a spa and vacation resort for the mind and the soul. The management of Espa, includes co-owners, Jeanine Lythgoe and Katy Brand, both of whom have an experience of 15 and 20 years respectively in the industry. Both owners will have a hands-on role in the management of the company. In addition, we also have a board of advisors who all have expertise in the fields of spa and beauty resorts and management. Based on the size of the market area and the target clientèle, we expect to garner sales of almost USD 45,000 by the first quarter with almost 15 services per day. We expect to double these figures by the end of the second quarter and by the end of the year we expect to be providing up to 52 services per day.
Hopefully this example has helped you understand how to draft a summary for a business plan. Even if you need to write an executive summary for a research paper, the basic format remains the same. The content will obviously differ depending on what the content of the paper or plan in question is.
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